Westbrook Inc is an American media company founded by Jada Pinkett Smith and Will Smith. Acting as a reflection of culture and communal energy, Westbrook is a force of collaboration that breaks down the doors and raising the standards in the industry.
The brand reflects livable collective culture and energy. With music as the foundation, Westbrook's approach to creations as a music jam session. Westbrook is built with the ambition to be the framework and platform where artists come together to produce thoughtful experiences that bigger than themselves and will eventually have a positive impact on the world.
The concept is to design an ever-changing identity that is a reflection of the brand's "Continous Energy" manifesto. The visual identity reflects both action and vigor; movement and vivacity; creativity and vision. The inspirations are pulled from the vibrant, ever-pulsing energy that is intrinsic to everything Westbrook does.
It’s represented through organic shapes and texture that simultaneously highlight the flow of energy, ideas, artists, conversations, and creativity, as well as a second read as an abstract W that inspired by music and sound wave.
Lead Design Director
Motion and 3D artist:
Trung Bao and Fustic Studio
Visual Communication System
by Duy Đào