Leveraging advanced machine learning and computer vision technology, Impira built a beautiful and powerful visual content platform. Ahead of their much anticipated public launch, Impira was looking for a partner to help define their brand identity.
As a newcomer in a crowded space, we knew we had to not only help them rise above, but also create a flexible identity that could scale with them and their rapidly growing team.
Working collaboratively with Impira’s founder, Ankur Goyal, and his team, we immersed ourselves in their world. Thinking beyond traditional category codes, themes began to emerge around clarity, radical efficiency, connection, and above all, Impira’s role in enabling teams and individuals to live and work better in the moment to make meaningful happen.
Designing an interactive system around ‘Make Meaningful’, we layered highly structured grids with dynamic shapes in motion. Used together, they displayed the interplay between structure and creativity. The system was infused with a color palette that complimented. The system flexible across all platforms from the digital, interface, product to printed material.
Impira publicly launched in 2019 to great excitement within the industry and beyond. In the month’s following, the Company raised nearly $32 million, bringing it to a $100 million valuation with an impressive portfolio of clients.
The brand not only allowed the Company to stand out, but provided a platform for scaling beyond Digital Asset Management, as Impira truly represents so much more.
by Duy Đào